ROSEACRE
la jolla, california
by
basile + wilson
COMING TO GIRARD AVENUE EARLY 2025
ROSEACRE RESTAURANT
HOLSEM COFFEE
SUSHI BY SCRATCH
MULTI VENUE DESIGN DRIVEN CULINARY EXPERIENCEs
BEHIND BASILE+WILSON
Paul Basile
Founder + Principal
Basile Studio
Paul Basile's commercial, hospitality, and retail design build projects have earned wide-ranging critical acclaim and multiple awards for Interior Design, Transformative Design, Adaptive Reuse, Sustainability, and Divine Details from organizations, including the American Institute of Architects and the San Diego Architectural Foundation.
As a 4th generation builder and 1st generation designer, developer, sculptor, and entrepreneur, Paul launched his career with a line of hand-crafted furniture in the early 90s. As increasing requests for one-off projects poured in, each larger in scale than the last, his attention and expertise grew to encompass the design and fabrication of custom architectural details and building renovations as a licensed general contractor. The doors to BASILE Studio opened in 1994, evolving into a full-service design/build and fabrication studio in 2008. Paul’s diverse background, intrinsic sense of structures, space, and style, exhaustive attention to detail, and perpetual drive to mix traditional design methods with cutting-edge technology is at the core of BASILE Studio’s high-end, pioneering spaces.
Jules Wilson
Jules Wilson Design Studio
Established in 2005 by industry luminary Jules Wilson, Jules Wilson Design Studio is an award-winning multidisciplinary firm celebrated for crafting timeless, meaningful spaces across high-end commercial, residential, hospitality, luxury multifamily, retail, and restaurant projects. Rejecting trends, the studio champions uninhibited creativity and a collaborative spirit, seamlessly integrating exterior and interior design. Jules Wilson's 26-year design journey, from studying in Florence to restoring California's oldest historical pool, showcases a unique vision that breathes life into groundbreaking projects worldwide.
With an aesthetic rooted in bold elegance, the studio doesn't merely design spaces; it creates tactile experiences, intertwining movement, texture, color theory, lighting, mood, and acoustics. Driven by strategic storytelling and exposure, the studio aims to attract top-tier clients, build public trust, and elevate its brand through social media management.
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